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Ethical Considerations in Digital Marketing: Balancing Privacy, Transparency, and Consumer Trust

The rapid expansion of digital marketing, powered by technological advancements like AI and big data, has introduced complex ethical challenges....

Crisis Communication and Community Resilience in the Niagara Region During COVID-19

The COVID-19 pandemic posed not only a significant health crisis but also a crisis communication challenge for governments at all...

Protest with sign that reads "no vaccine passports"

Health Canada’s Communication Effectiveness During the COVID-19 Vaccine Rollout

The COVID-19 pandemic posed significant challenges for public health communication. Given vaccine hesitancy and the need for timely and accurate...

Ethical Digital Marketing

Ethical Digital Marketing: Transparency, Sustainability, and Consumer Trust

The digital marketing landscape has undergone a transformative shift, with ethics becoming a core consideration alongside traditional performance metrics like...

Trust in Communication Research

Trust in Communication Research

There is a widespread crisis of trust in social institutions, particularly in media, government, and business. While disciplines such as...

The Global Trust Deficit

The United Nations Secretary-General, António Guterres, has described this phenomenon as a “Trust Deficit Disorder,” linking it to political polarization,...

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Research summary: “93% of your communication is non-verbal” is an urban myth

The often-cited formula that 7% of your communication is verbal, 38% is vocal and 55% of your communication is facial is misinformation and the equivalent of an urban legend.