As a leader, you face unique communications challenges that can include doing media interviews, making speeches and presentations, and communicating with your many stakeholders. These are opportunities to build trust and support for you and your organization.
Trustmakers’ Executive Program helps executives to address those challenges.
Now in our 25th year in business, we have designed and provided this elite program to C-suite executive teams, cabinet ministers, premiers, auditors general, company presidents, university deans and provosts, and other senior executives.
If you or your Senior Executive Team are interested in developing a bespoke coaching program, please contact John McKay, President, Rutherford McKay Associates:
jmckay@trustmakers.ca (613) 699-2007
or
It is during times like this when leaders prove themselves
As an executive, you already have communication skills to translate your vision into results inside your immediate organization. But with everything happening, it may be time to step it up with those outside. It may be time to more actively engage with those people and groups you need to succeed.
With everything going on – the trade war, government cutbacks, the climate crisis, artificial intelligence, and shifting demographics – it is not the time to go quiet. It is time to step it up.
Your “it” factor
Communication is at the top of the Ivey Business School’s Essential qualities of aspiring leaders. “To truly motivate others to accomplish great things, you’ll need to be able to share your ideas persuasively and ensure your messages are received as intended. Effective communication is at the root of ‘executive presence’ – the ability of a leader to engage, align, inspire, and move people to act. Executive presence has been described as a leader’s ‘it’ factor.”
In fact, the Bloomberg Job Skills Report shows that communication is one of the top skills desired by companies but among the most difficult for them to find.
Your ability to communicate clearly and effectively can change the difficult equations you must solve.
Coaches

Lucy van Oldenbarneveld
(English)
Lucy van Oldenbarneveld is a journalist, media trainer, and sought-after moderator with more than 25 years of experience. Best known as CBC Ottawa’s evening news anchor, she also hosted radio and television programs nationally and internationally, earning a Canadian Screen Award, Gemini nominations, and a Gold World Medal from the New York Festivals.
Through her communications work she helps leaders and organizations craft clear messages, prepare for tough questions, and communicate with confidence. She has advised clients during crises, developed strategic communications plans, and delivered media training across Canada and abroad — from political exiles in Berlin and Istanbul to young journalists in Africa. Lucy’s career began in the North, where she worked as a CBC radio host and producer in Whitehorse. She is still frequently in the North and has also provided communications expertise to Yukon University and the Government of Nunavut.

Paul Giroux
(French and English)
Paul Giroux est rédacteur, formateur et gestionnaire d’enjeux. Ses services ont été retenus dans le cadre des enjeux les plus en vue y compris la mise en œuvre de la TPS, les premières négociations de l’ALÉNA, la guerre du Golfe en 1991, la ratification par le Canada du Protocole de Kyoto, ainsi que les rencontres du G-20 et du G-8. Il a été consultant senior au Cabinet NATIONAL de relations publiques où il a géré les communications pour le remaniement d’un ministère du Gouvernement du Canada. Ses clients antérieurs comprennent l’OTAN, les Affaires étrangères, le ministère des Finances et la Cour suprême du Canada. Il a débuté sa carrière dans la salle des nouvelles à Radio-Canada.
