Corporate & Workplace Communications Training 2:
Issue Management and Crisis Communications
This course will help you to monitor, anticipate, and respond to issues and crises. It will help you show what you’re made of when under scrutiny and build trust.
Overview
The session is based on our definition of an effective issue manager: “By monitoring issues, you anticipate and prepare, so you can respond effectively and build trust.”The course explores each of these concepts in order.
The course covers: what issues are; the “why” and “how” of issue monitoring and management; radar – how to anticipate, monitor and triage issues; team structures, roles and responsibilities; response planning; the different needs of different audiences; and, how to apply issue management principles.
Throughout the session, participants participate in exercises that will help them reach the definition of an effective issue manager. These exercises are supplemented by instruction, relevant examples and case studies that are discussed by the class.
The content typically encompasses:
- The importance of building trust and support before, during, and after an issue or crisis
- The definition of an effective issue manager
- Why issue management is needed and the outcomes, good or bad, that can come from it
- The elements of a crisis
- Monitoring and triaging developing issues
- Anticipating developing issues and preparing responses
- How to respond
- How to adjust knowing that “no plan ever survived the battlefield”
Who should take this training?
People working in public sector, private, and non-profit organizations who lead or participate in issue management and crisis communications planning and response. Executives, managers, subject matter experts, and communicators will be better able to prepare for and deal with issues and crises.
Why take the training?
It is not who you say you are, it is who you prove yourself to be, especially when things get tough. This statement is at the heart of our approach to issue management. How you and your organization identify and deal with issues and situations will determine whether you build trust and support or erode it.
TRUSTMAKERS is one of Canada’s leading media relations and spokesperson training providers. Over the past 25 years we have delivered 1000 + media and communications training sessions, in both official languages, in all parts of Canada and internationally.
What to expect
A. Pre-course information
You will be sent a brief form to fill out that asks about your previous experience and to identify a subject for the practical exercises during the session.
B. eLearning modules
In advance of the session, there are four short eLearning modules to complete. These modules consist of videos, downloads, and automated quizzes that take a combined total of 30 minutes or less to complete.
C. Live training session
During the live training session, you will explore preparing for and dealing with issues and crises. In the practical exercises, you will work through the elements of a plan and prepare a draft you can further develop and implement following the training. The live session is between 3 and 4 hours in duration.