Spokesperson Training 4: Engineering & Presenting Your Business Ideas
Your ideas and innovations can sometimes get lost in technical detail, jargon, and specifications. Are you pitching and communicating clear ideas to generate the support you need from others?
Overview
Your core idea is the unique way you solve a problem or create an opportunity. To engage and persuade, your core idea must be expressed in a clear, concise, and memorable way. This program takes participants through the process of discovering or re-discovering their core idea, building it into all parts of the business, and using it to drive growth and stand out from the crowd.
The content typically encompasses:
- Engineering your ideas
- Developing your “idea platform”
- Building ideas with your audience using our LINC model
(language, ideas, narratives, and connection) - Infusing your core idea into all parts of your business to drive growth
- Making your pitch
- Structure and format of the pitch (or speech or presentation)
- Effective use of visual aids and speaking notes
- Nervousness
- Verbal and non-verbal delivery
Who should take this training?
Executives and subject matter experts who will or could appear before a parliamentary or legislative committee at the federal, provincial, or municipal levels. People who work in support of those appearing by preparing materials, coordinating with the Clerk of the committee, and providing other support.
Why take the training?
This course will help you plan and prepare for an appearance, anticipate questions, get your ideas and information across to committee members, and prepare for concurrent interest from the media and stakeholders. You’ll be ready to have an effective appearance by providing meaningful ideas and information and responding to questions with confidence and clarity.
TRUSTMAKERS is one of Canada’s leading media relations and spokesperson training providers. Over the past 25 years we have delivered 1000 + media and communications training sessions, in both official languages, in all parts of Canada and internationally.
What to expect
A. Pre-course information
You will be sent a brief form to fill out that asks about your previous experience and to identify a subject for your practice exercises during the session.
B. eLearning modules
In advance of the session, there are four short eLearning modules to complete. These modules consist of videos, downloads, and automated quizzes that take a combined total of 30 minutes or less to complete.
C. Live training session
During the live training session, you will participate in two recorded practice exercises simulating a committee appearance about your subject. These simulations will be reviewed and constructively critiqued. The live session is between 3 and 3.5 hours in duration.