Changing News Consumption and its Impact on Public Trust
Trust in news has declined globally since 2015.Countries with decreasing reliance on television news and increasing reliance on social media...
The Role of Trust in Science Communication
Science communication has evolved from the simple popularization of scientific knowledge to a competitive and multi-stakeholder industry. The increasing number of actors, scientists, PR experts, journalists, bloggers, and policymakers, complicates the communication landscape and affects public trust in scientific information.
Ethical Considerations in Digital Marketing: Balancing Privacy, Transparency, and Consumer Trust
The rapid expansion of digital marketing, powered by technological advancements like AI and big data, has introduced complex ethical challenges....
Crisis Communication and Community Resilience in the Niagara Region During COVID-19
The COVID-19 pandemic posed not only a significant health crisis but also a crisis communication challenge for governments at all...
Health Canada’s Communication Effectiveness During the COVID-19 Vaccine Rollout
The COVID-19 pandemic posed significant challenges for public health communication. Given vaccine hesitancy and the need for timely and accurate...
Ethical Digital Marketing: Transparency, Sustainability, and Consumer Trust
The digital marketing landscape has undergone a transformative shift, with ethics becoming a core consideration alongside traditional performance metrics like...
Trust in Communication Research
There is a widespread crisis of trust in social institutions, particularly in media, government, and business. While disciplines such as...
The Global Trust Deficit
The United Nations Secretary-General, António Guterres, has described this phenomenon as a “Trust Deficit Disorder,” linking it to political polarization,...
Research summary: “93% of your communication is non-verbal” is an urban myth
The often-cited formula that 7% of your communication is verbal, 38% is vocal and 55% of your communication is facial is misinformation and the equivalent of an urban legend.