{"id":4379,"date":"2025-06-09T21:53:54","date_gmt":"2025-06-09T21:53:54","guid":{"rendered":"https:\/\/trustmakers-training.ca\/francais\/?page_id=4379"},"modified":"2025-12-02T13:37:14","modified_gmt":"2025-12-02T13:37:14","slug":"programme-de-communications-pour-les-dirigeants","status":"publish","type":"page","link":"https:\/\/trustmakers-training.ca\/francais\/programme-de-communications-pour-les-dirigeants\/","title":{"rendered":""},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"has-text-align-center has-medium-font-size\">En tant que leader, vous faites face \u00e0 des d\u00e9fis uniques en mati\u00e8re de communication. Vous accordez des entrevues aux m\u00e9dias, vous prononcez des discours, vous faites des pr\u00e9sentations, et vous communiquez avec vos nombreux intervenants. Ce sont des occasions de cr\u00e9er la confiance et le soutien pour vous et votre organisation.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-a149c6c14755fc4ad53ebb497ded6241\" style=\"color:#ab7021\">Le programme de communication des Artisans de la confiance aide les dirigeants \u00e0 relever ces d\u00e9fis.<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Aujourd&rsquo;hui dans notre 25e ann\u00e9e d&rsquo;activit\u00e9, nous avons con\u00e7u et offert ce programme d&rsquo;\u00e9lite aux \u00e9quipes de direction, aux ministres, aux premiers ministres, aux v\u00e9rificateurs g\u00e9n\u00e9raux, aux pr\u00e9sidents d&rsquo;entreprise, aux doyens et aux vice-recteurs ex\u00e9cutifs des universit\u00e9s et \u00e0 d&rsquo;autres cadres sup\u00e9rieurs.<\/p>\n\n\n\n<p class=\"has-text-align-center\">Si vous ou votre \u00e9quipe de direction \u00eates int\u00e9ress\u00e9s \u00e0 \u00e9laborer un programme de coaching sur mesure : <\/p>\n\n\n\n<p class=\"has-text-align-center\">John McKay, Pr\u00e9sident, Artisans de la confiance <br>Une division de Rutherford McKay Associates Inc.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-link-color wp-elements-1f582401a8c273461bce9f7b93df0b66\" style=\"color:#ab7021\"><strong>jmckay@trustmakers.ca <\/strong> <strong>(613) 699-2007<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>ou<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"#EX-Contact\" style=\"background-color:#ab7021\"><strong>Contactez-nous, obtenez un devis<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-004e7479632dc422075dcb45b805f452\" style=\"color:#004562\"><strong>C&rsquo;est dans des moments comme celui-ci que les leaders se d\u00e9marquent<\/strong><\/h2>\n\n\n\n<p>En tant que cadre, vous avez d\u00e9j\u00e0 les comp\u00e9tences en communication pour traduire votre vision en r\u00e9sultats au sein de votre organisation. Mais avec tout ce qui se passe, il est peut-\u00eatre temps de vous focaliser sur les intervenants ext\u00e9rieurs \u2013 de vous engager plus activement avec ces personnes et groupes qui ont un r\u00f4le cl\u00e9 dans votre succ\u00e8s.<\/p>\n\n\n\n<p>Vu la conjoncture actuelle \u2013 guerre commerciale, compressions gouvernementales, crise climatique, intelligence artificielle et changements d\u00e9mographiques \u2013 ce n\u2019est pas le moment de rester silencieux. Le temps est venu de passer \u00e0 la vitesse sup\u00e9rieure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-c1f21f7e24d7de68e3ead41af81b0957\" style=\"color:#ab7021\">Nos gens<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe src=\"https:\/\/player.vimeo.com\/video\/1142205334?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color has-medium-font-size wp-elements-024783141d3c8b39c6b9c707c9a01922\" style=\"color:#004562\"><strong>Votre \u00e9l\u00e9ment \u00ab&nbsp;je ne sais quoi&nbsp;\u00bb<\/strong><\/h2>\n\n\n\n<p>La communication est au sommet des <a href=\"https:\/\/www.ivey.uwo.ca\/executive-education\/insights\/2020\/08\/essential-qualities-of-aspiring-leaders\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00ab&nbsp;Essentials Qualities of Future Leaders&nbsp;\u00bb du Ivey Business <\/a>School. \u00ab Pour vraiment motiver les autres \u00e0 accomplir de grandes choses, vous devez \u00eatre en mesure de partager vos id\u00e9es de fa\u00e7on persuasive et d&rsquo;assurer que vos messages soient bien re\u00e7us et bien per\u00e7us. Une communication efficace est \u00e0 la base de la \u00ab pr\u00e9sence ex\u00e9cutive \u00bb \u2013 la capacit\u00e9 d&rsquo;un leader \u00e0 engager, aligner, inspirer et inciter les gens \u00e0 agir. Cette pr\u00e9sence a \u00e9t\u00e9 d\u00e9crite en anglais comme le facteur \u00ab IT \u00bb du leader \u2013 que nous traduisons librement par le \u00ab&nbsp;facteur je ne sais quoi&nbsp;\u00bb &#8211; cette qualit\u00e9 intangible, cette pr\u00e9sence captivante qui se manifeste par une expression de soi authentique, qui cr\u00e9e un \u00ab rayonnement \u00bb et qui captive les interlocuteurs. C\u2019est l\u00e0 le myst\u00e8re d\u2019une communication efficace.<\/p>\n\n\n\n<p>En fait, le <a href=\"https:\/\/www.bloomberg.com\/graphics\/2015-job-skills-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bloomberg Job Skills Report<\/a> d\u00e9montre que la communication est l&rsquo;une des comp\u00e9tences les plus recherch\u00e9es par les entreprises, mais aussi l&rsquo;une des plus difficiles \u00e0 trouver.<\/p>\n\n\n\n<p>Votre capacit\u00e9 \u00e0 communiquer clairement et efficacement peut changer les \u00e9quations difficiles que vous devez r\u00e9soudre.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" href=\"#EX-Contact\" style=\"background-color:#ab7021\"><strong>Contactez-nous, obtenez un devis<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"491\" height=\"441\" src=\"https:\/\/trustmakers-training.ca\/francais\/wp-content\/uploads\/2025\/09\/Paul-Giroux-goldsilver-TM-AC.png\" alt=\"\" class=\"wp-image-4390\" srcset=\"https:\/\/trustmakers-training.ca\/francais\/wp-content\/uploads\/2025\/09\/Paul-Giroux-goldsilver-TM-AC.png 491w, https:\/\/trustmakers-training.ca\/francais\/wp-content\/uploads\/2025\/09\/Paul-Giroux-goldsilver-TM-AC-300x269.png 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-esab-accordion esab-mxbc31i5\" data-mode=\"global\"><div class=\"esab__container\">\n<div class=\"wp-block-esab-accordion-child esab__active_accordion\"><div class=\"esab__head\" role=\"button\" aria-expanded=\"true\"><div class=\"esab__heading_txt\"><p class=\"esab__heading_tag\"><strong>Paul Giroux <\/strong><br><em>(Fran\u00e7ais et anglais)<\/em><\/p><\/div><div class=\"esab__icon esab__active_icon\"><div class=\"esab__collapse\"> <svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m3.5 20.5c-4.7-4.7-4.7-12.3 0-17 4.7-4.7 12.3-4.7 17 0 4.6 4.7 4.6 12.3 0 17-4.7 4.6-12.3 4.6-17 0zm0.9-0.9c4.2 4.2 11 4.2 15.2 0 4.2-4.2 4.2-11 0-15.2-4.2-4.3-11-4.3-15.2 0-4.3 4.2-4.3 11 0 15.2z\"><\/path><path d=\"m11.4 15.9v-3.3h-3.3c-0.3 0-0.6-0.3-0.6-0.6 0-0.4 0.3-0.6 0.6-0.6h3.3v-3.3c0-0.3 0.3-0.6 0.6-0.6 0.3 0 0.6 0.3 0.6 0.6v3.3h3.3c0.3 0 0.6 0.2 0.6 0.6q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2h-3.3v3.3q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2c-0.4 0-0.6-0.3-0.6-0.6z\"><\/path><\/svg> <\/div><div class=\"esab__expand\"> <svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m12 24c-6.6 0-12-5.4-12-12 0-6.6 5.4-12 12-12 6.6 0 12 5.4 12 12 0 6.6-5.4 12-12 12zm10.6-12c0-5.9-4.7-10.6-10.6-10.6-5.9 0-10.6 4.7-10.6 10.6 0 5.9 4.7 10.6 10.6 10.6 5.9 0 10.6-4.7 10.6-10.6z\"><\/path><path d=\"m5.6 11.3h12.8v1.4h-12.8z\"><\/path><\/svg> <\/div><\/div><\/div><div class=\"esab__body esab__active\">\n<p>Paul Giroux est r\u00e9dacteur, formateur et gestionnaire d\u2019enjeux. &nbsp;Ses services ont \u00e9t\u00e9 retenus dans le cadre des enjeux les plus en vue y compris la mise en \u0153uvre de la TPS, les premi\u00e8res n\u00e9gociations de l\u2019AL\u00c9NA, la guerre du Golfe en 1991, la ratification par le Canada du Protocole de Kyoto, ainsi que les rencontres du G-20 et du G-8. Il a \u00e9t\u00e9 consultant senior au Cabinet NATIONAL de relations publiques o\u00f9 il a g\u00e9r\u00e9 les communications pour le remaniement d\u2019un minist\u00e8re du Gouvernement du Canada. &nbsp;Ses clients ant\u00e9rieurs comprennent l\u2019OTAN, les Affaires \u00e9trang\u00e8res, le minist\u00e8re des Finances et la Cour supr\u00eame du Canada. Il a d\u00e9but\u00e9 sa carri\u00e8re dans la salle des nouvelles \u00e0 Radio-Canada.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"491\" height=\"441\" src=\"https:\/\/trustmakers-training.ca\/francais\/wp-content\/uploads\/2025\/09\/LucyVO-goldsilver-TM-AC.png\" alt=\"\" class=\"wp-image-4391\" srcset=\"https:\/\/trustmakers-training.ca\/francais\/wp-content\/uploads\/2025\/09\/LucyVO-goldsilver-TM-AC.png 491w, https:\/\/trustmakers-training.ca\/francais\/wp-content\/uploads\/2025\/09\/LucyVO-goldsilver-TM-AC-300x269.png 300w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-esab-accordion esab-q0x0fjxk\" data-mode=\"global\"><div class=\"esab__container\">\n<div class=\"wp-block-esab-accordion-child esab__active_accordion\"><div class=\"esab__head\" role=\"button\" aria-expanded=\"true\"><div class=\"esab__heading_txt\"><p class=\"esab__heading_tag\"><strong>Lucy van Oldenbarneveld<\/strong><br><em>(Anglais)<\/em><\/p><\/div><div class=\"esab__icon esab__active_icon\"><div class=\"esab__collapse\"> <svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m3.5 20.5c-4.7-4.7-4.7-12.3 0-17 4.7-4.7 12.3-4.7 17 0 4.6 4.7 4.6 12.3 0 17-4.7 4.6-12.3 4.6-17 0zm0.9-0.9c4.2 4.2 11 4.2 15.2 0 4.2-4.2 4.2-11 0-15.2-4.2-4.3-11-4.3-15.2 0-4.3 4.2-4.3 11 0 15.2z\"><\/path><path d=\"m11.4 15.9v-3.3h-3.3c-0.3 0-0.6-0.3-0.6-0.6 0-0.4 0.3-0.6 0.6-0.6h3.3v-3.3c0-0.3 0.3-0.6 0.6-0.6 0.3 0 0.6 0.3 0.6 0.6v3.3h3.3c0.3 0 0.6 0.2 0.6 0.6q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2h-3.3v3.3q0 0.2-0.2 0.4-0.2 0.2-0.4 0.2c-0.4 0-0.6-0.3-0.6-0.6z\"><\/path><\/svg> <\/div><div class=\"esab__expand\"> <svg version=\"1.2\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\"><path fill-rule=\"evenodd\" d=\"m12 24c-6.6 0-12-5.4-12-12 0-6.6 5.4-12 12-12 6.6 0 12 5.4 12 12 0 6.6-5.4 12-12 12zm10.6-12c0-5.9-4.7-10.6-10.6-10.6-5.9 0-10.6 4.7-10.6 10.6 0 5.9 4.7 10.6 10.6 10.6 5.9 0 10.6-4.7 10.6-10.6z\"><\/path><path d=\"m5.6 11.3h12.8v1.4h-12.8z\"><\/path><\/svg> <\/div><\/div><\/div><div class=\"esab__body esab__active\">\n<p>Lucy van Oldenbarneveld is a journalist, media trainer, and sought-after moderator with more than 25 years of experience. Best known as CBC Ottawa\u2019s evening news anchor, she also hosted radio and television programs nationally and internationally, earning a Canadian Screen Award, Gemini nominations, and a Gold World Medal from the New York Festivals.<\/p>\n\n\n\n<p>Through her communications work she helps leaders and organizations craft clear messages, prepare for tough questions, and communicate with confidence. She has advised clients during crises, developed strategic communications plans, and delivered media training across Canada and abroad \u2014 from political exiles in Berlin and Istanbul to young journalists in Africa. Lucy\u2019s career began in the North, where she worked as a CBC radio host and producer in Whitehorse. She is still frequently in the North and has also provided communications expertise to Yukon University and the Government of Nunavut.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\" id=\"EX-Contact\">\n<div class=\"wp-block-button is-style-outline is-style-outline--3\"><a class=\"wp-block-button__link has-white-color has-text-color has-background has-link-color has-text-align-center wp-element-button\" style=\"background-color:#ab7021\"><strong>Contactez-nous, obtenez un devis<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div id='formContainer655373064' class='sfForm rednaoFormContainer SfFormElementContainer bootstrap-wrapper'><\/div><script>\n            var ajaxurl = 'https:\/\/trustmakers-training.ca\/francais\/wp-admin\/admin-ajax.php';\n            var smartFormsCurrentTime=new Date('Wed Apr 08 2026 12:57:36 +0000');\n            \tvar smartFormsSaveNonce=\"305a4c260f\";\n            \tvar smartFormsUserName=\"\";\n            \tvar smartFormsFirstName=\"\";\n            \tvar smartFormsLastName=\"\";\n            \tvar smartFormsEmail=\"\";\n                var smartFormsPath=\"https:\/\/trustmakers-training.ca\/francais\/wp-content\/plugins\/smart-forms\/\";\n                var smartDonationsRootPath=\"\";\n                var smartDonationsSandbox=\"\";\n                var smartFormsAdditionalFields3=[];\n                var smartFormsDesignMode=false;\n                if(!window.smartFormsItemsToLoad)\n                    window.smartFormsItemsToLoad=new Array();                                                   \n        <\/script>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En tant que leader, vous faites face \u00e0 des d\u00e9fis uniques en mati\u00e8re de communication. Vous accordez des entrevues aux m\u00e9dias, vous prononcez des discours, vous faites des pr\u00e9sentations, et vous communiquez avec vos nombreux intervenants. Ce sont des occasions de cr\u00e9er la confiance et le soutien pour vous et votre organisation. Le programme de<br \/><a class=\"moretag\" href=\"https:\/\/trustmakers-training.ca\/francais\/programme-de-communications-pour-les-dirigeants\/\">+ En savoir plus<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template_parts\/page-fullwidth_template.php","meta":{"footnotes":""},"class_list":["post-4379","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/trustmakers-training.ca\/francais\/wp-json\/wp\/v2\/pages\/4379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trustmakers-training.ca\/francais\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/trustmakers-training.ca\/francais\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/trustmakers-training.ca\/francais\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trustmakers-training.ca\/francais\/wp-json\/wp\/v2\/comments?post=4379"}],"version-history":[{"count":13,"href":"https:\/\/trustmakers-training.ca\/francais\/wp-json\/wp\/v2\/pages\/4379\/revisions"}],"predecessor-version":[{"id":4463,"href":"https:\/\/trustmakers-training.ca\/francais\/wp-json\/wp\/v2\/pages\/4379\/revisions\/4463"}],"wp:attachment":[{"href":"https:\/\/trustmakers-training.ca\/francais\/wp-json\/wp\/v2\/media?parent=4379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}